SCENTS OF CLUB

What if there is something more powerful than the mere shopping experience or the need for something?   Marketing hooks need to be reinvented constantly, anticipating and (most importantly) creating successful trends.This is what is happening with the new alluring trend of “invitation”, a very new increasing way to sell not only items and services, but also the priceless and supreme joy to feel part of a prestigious club. … Continue reading SCENTS OF CLUB

International Day for the Elimination of Violence Against Women

“Everyone has a responsibility to prevent and end violence against women and girls, starting by challenging the culture of discrimination that allows it to continue.”  Secretary-General Ban Ki-moon On November 25, 1960 three sisters (the Mirabal sisters, soon known as the “Unforgettable Batterflies“) were brutally assassinated because of their political activism in the Dominican Republic. November 25 is the International day to commemorate their sacrifice and … Continue reading International Day for the Elimination of Violence Against Women

Go GoPro! / A tutta GoPro!

The story of Nick Woodman could be defined as the typical “american story“, where the ambition and perseverance can turn into a great success. This story begins with a defeat, after the failure of a game company created by Woodman, named Fun Bug, when he was 26. However, failures can represent a great push for brainstorming: a fall can be the promise of a rise, of … Continue reading Go GoPro! / A tutta GoPro!

Good things finally come: Alexander Wang for H&M, masterpiece collection prêt-à-porter / Le cose buone (prima o dopo) arrivano: Alexander Wang per H&M, collezione- capolavoro prêt-à-porter

Alexander Wang for H&m, masterpiece collection prêt-à-porter. The multinational clothing Company H&M seems to know a lot about the secret of succes. Of course, the collaboration between the Sweden Company and some of the most incredible fashion stylists is a brilliant intuition (and an impressive catch for consumers!). H&M can be proud of huge collaborations: Versace, Maison Martin Margiela and Lanvin are just some of the … Continue reading Good things finally come: Alexander Wang for H&M, masterpiece collection prêt-à-porter / Le cose buone (prima o dopo) arrivano: Alexander Wang per H&M, collezione- capolavoro prêt-à-porter