What if there is something more powerful than the mere shopping experience or the need for something? Marketing hooks need to be reinvented constantly, anticipating and (most importantly) creating successful trends.This is what is happening with the new alluring trend of “invitation”, a very new increasing way to sell not only items and services, but also the priceless and supreme joy to feel part of a prestigious club. … Continue reading SCENTS OF CLUB
“Everyone has a responsibility to prevent and end violence against women and girls, starting by challenging the culture of discrimination that allows it to continue.” Secretary-General Ban Ki-moon On November 25, 1960 three sisters (the Mirabal sisters, soon known as the “Unforgettable Batterflies“) were brutally assassinated because of their political activism in the Dominican Republic. November 25 is the International day to commemorate their sacrifice and … Continue reading International Day for the Elimination of Violence Against Women
PHOTO 101: MOMENT Our lives are made up of big events and tiny moments. Ultimately, life is fleeting, and oftentimes it’s these small moments we love to document. From “The Daily Post” Continue reading Photography 101: Moment
Photo 101: A Photo a Day WARMTH Photography means “drawing with light,” and when you snap a picture with your camera, you use and record light to create an image. From The Daily Post Continue reading PHOTOGRAPHY 101: WARMTH
The story of Nick Woodman could be defined as the typical “american story“, where the ambition and perseverance can turn into a great success. This story begins with a defeat, after the failure of a game company created by Woodman, named Fun Bug, when he was 26. However, failures can represent a great push for brainstorming: a fall can be the promise of a rise, of … Continue reading Go GoPro! / A tutta GoPro!
Alexander Wang for H&m, masterpiece collection prêt-à-porter. The multinational clothing Company H&M seems to know a lot about the secret of succes. Of course, the collaboration between the Sweden Company and some of the most incredible fashion stylists is a brilliant intuition (and an impressive catch for consumers!). H&M can be proud of huge collaborations: Versace, Maison Martin Margiela and Lanvin are just some of the … Continue reading Good things finally come: Alexander Wang for H&M, masterpiece collection prêt-à-porter / Le cose buone (prima o dopo) arrivano: Alexander Wang per H&M, collezione- capolavoro prêt-à-porter
A PHOTO A DAY: SOLITUDE One thousand words silently… Continue reading PHOTOGRAPHY 101: SOLITUDE