Home sweet home: A home moving and nothing is the same anymore

BASED ON A TRUE (MISERABLE) STORY Once upon a time… a well-known online network to find a home to rent, a couple looking for a house to rent, a home to clear due to the home moving. Home. Everything starts from here, through reviews and previsions, many baggages following and a spasmodic quest to find a house, the perfect one, for a while. But, sometimes things are … Continue reading Home sweet home: A home moving and nothing is the same anymore

How an Italian brought Sicily to Malmö through ice cream

Malmö and Sicily may be thousands of kilometres apart, but in one special ice cream bar in the city they combined so well that it led to love. Here the story of Dolce Sicilia and its founder Francesca Maugeri. It’s surprising how much of your homeland you can find elsewhere, but it’s incredible that a tiny piece of Sicily can be found right here in Malmö, … Continue reading How an Italian brought Sicily to Malmö through ice cream

Caro Babbo Natale, ecco la mia meravigliosa storia di Natale/Dear Santa, this is my wonderful Christmas story

Caro Babbo Natale, E’ passato un po’ di tempo dall’ultima volta che ti ho scritto- ma ho perso il tuo indirizzo mentre traslocavo. Lo so, sembra incredibile- come si fa a perdere l’indirizzo di Babbo Natale? Ebbene.. Tu viaggi molto, dovresti sapere quanto possa essere frenetico preparare i bagagli e partire… Ad ogni modo.. E’ una vera fortuna che tu legga Clew Magazine e i … Continue reading Caro Babbo Natale, ecco la mia meravigliosa storia di Natale/Dear Santa, this is my wonderful Christmas story

Introducing Advertising: and the journey starts.

Introducing Advertising: and the journey starts Advertising could be defined in so many different ways, also contrasting between them, that if we were to ask a group of people to qualify it by using just a single word, it would be hard to match the results. This heterogeneity is the beating heart of a very special kind of communication, where the explicit purpose is to promote products and services to potential … Continue reading Introducing Advertising: and the journey starts.

An endless love story / Quando l’amore non ha tempo

An endless love story This is that kind of story coming out from the “pink” pen of a writer and then adapted for film, as it happens with the most successful stories. However, this story is even better: there is a special scent in it, probably because it is a true story or probably because of its happy ending for once! The main characters of the … Continue reading An endless love story / Quando l’amore non ha tempo

Rendez-vous to remember: ALTAN / Incontri da ricordare: Altan

Francesco Tullio Altan, simply known as Altan,  is a famous italian cartoonist and father of successful creations like Trino, a kind of unprapared God charged to create the world, Kamillo Kromo, a red camaleont, or the adventures of Cipputi, a definetely left-oriented metalworker. However, the most famous and loved character created by the dreamy mind of Altan is probably Pimpa, the funny dog with red polka … Continue reading Rendez-vous to remember: ALTAN / Incontri da ricordare: Altan

SCENTS OF CLUB

What if there is something more powerful than the mere shopping experience or the need for something?   Marketing hooks need to be reinvented constantly, anticipating and (most importantly) creating successful trends.This is what is happening with the new alluring trend of “invitation”, a very new increasing way to sell not only items and services, but also the priceless and supreme joy to feel part of a prestigious club. … Continue reading SCENTS OF CLUB